Start With Why

Today I was inspired by fellow Grand Rapids entrepreneur and Young Entrepreneur Council (YEC) member Aaron VanderGailen to challenge myself to create a “Start With Why” statement. Start With Why is a book andTED talk from Simon Sinek that asks you to think of “What, How, Why” of your business and personal brand.

What – The product or service you offer. For Auditrax this is a procurement recovery audit that looks for over-payments to vendors.

How – The features of the product or service that make it special or set it apart from the competition. At Auditrax we provide the world’s best procurement recovery audit because we consistently recover more than any firm in the industry.

Why – This is a purpose, cause, or belief. It’s the reason your organization exists.

For the longest time I always wondered why I am so passionate about what I do. Why do I show up and give 100% every day in the office and care deeply about my clients? What exactly it is that I do as a leader that consistently delivers 4-10 more recoveries than publicly traded competitors? I always knew that our audits were in-depth, I always had confidence in our teams and their ability to identify more recoveries, but there always felt like there was something deeper.

Aaron warned me that coming up with my Why Statement would not be easy, and I expected it to be a very difficult journey to discover what was deep inside me making me tick. To my surprise, I was able to come up with my why statement that same night:

Why – because it’s my last name

Auditrax is a family company and the identity of the brand has been tied to the identity of our family. Its foundation comes from my dad’s experience in the industry and has passed to the 2nd generation with my brother Jeremy and myself as we have revolutionized the recovery audit industry with our in-depth recovery audits.

It comes from the fact that Auditrax is a Fuhr company, and that is something we are very proud of. There is a lot on the line when 3 men from a family are tied together through business, and it is not a responsibility I take lightly.

With every new client we continue to build the personal brand that represents industry leading recoveries, client satisfaction, and the future of the recovery audit industry.

Auditrax & Co-Founder Josh Fuhr named to Empact Showcase 2013

Auditrax LLC ( today announced that it has been named to the 2012 Empact Showcase by Empact, an organization that focuses on making entrepreneurship a viable career option for everyone around the world.

Now in its second year, the Empact Showcase recognized Auditrax and Josh Fuhr as being among the United States’ “Top Companies Started by Young Entrepreneurs”

“It’s is a great honor to be a part of this showcase, and to recognized for all of the hard work that goes into starting a company.” Said Co-Founder Josh Fuhr “It has been an exciting few years for our company and we look forward to continued growth in exciting new market segments in 2013.”

The Empact Showcase is a compilation companies in the United States started by entrepreneurs who are age 30 and under, and whose annual revenues or operating budgets (for non-profits) are more than $100,000. In 2012, the companies comprising the Empact Showcase contributed more than 8,000 jobs to the economy, and controlled $1 billion in revenue.

“The annual Empact Showcase is both a testament to the impact that entrepreneurs are making on our economy, and an inspiration to aspiring entrepreneurs,” said Sarah Green, Co-Founder, Empact100. “We are proud of all of the entrepreneurs on the 2012 Empact Showcase and pleased to support them by celebrating the spirit, dedication and hard work that has made them successful entrepreneurs.”

About the Empact Showcase

In early 2012, entrepreneurs meeting the minimum criteria from across the country were invited by Empact to apply for the Empact Showcase. The list was judged primarily by revenue, with additional factors such as number of employees, social impact, growth over the past year, and innovativeness coming into play. The official 2012 Empact100 list of the top companies within the Empact Showcase is the determined by the Empact100 Academy who reviewed the entrepreneurs’ responses.

Members of the 2012 Empact 100 Academy are among the United States’ leading entrepreneurs, and include:
• Aaron Batalion, Founder & CTO, Living Social
• Gene Landrum, Founder, Chuck E. Cheese
• Jeff Hoffman, Founding Member,
• Jeff Sandefer, Founder, Action Foundation & Sandefer Offshore
• Mike Delazzer, Founder, Redbox
• Linda Rottenberg, Co-Founder and CEO, Endeavor
• Chuck Templeton, Founder, Open Table

For more information on the Empact100 & Empact Showcase, visit, or connect with the Empact 100 via Facebook at or Twitter at Please direct any questions to Empact100 co-founder, Sarah Green, at

About Auditrax LLC
Auditrax is the leading provider of procure-to-pay recovery audit services, along with an emerging provider of healthcare consulting services. Auditrax was founded by Josh Fuhr and Todd Fuhr as recovery audit company, but quickly added new market segments to offer inventory and supply chain management services to healthcare organizations.

Learn more at

About Empact
Formally known as Extreme Entrepreneurship Education, Empact aims to facilitate a culture of entrepreneurship in communities around the world by exposing young people to entrepreneurship, supporting early stage entrepreneurs and celebrating the vital role young entrepreneurs play in our economy. Empact has worked with over 400 colleges & universities, workforce development organizations, Chambers of Commerce, and Small Business Development Centers to help promote entrepreneurship among aspiring entrepreneurs.

Learn more at

Certified Manager Award

Auditrax is pleased to announce that Audit Operations Manager Josh Fuhr has just been become a Certified Manager through the Institute of Certified Professional Managers. The Institute is housed in the College of Business at James Madison University in Harrisonburg, Virginia.

The certification tests students for management knowledge in the areas of Foundations of Management, Planning & Organizing, Leading & Controlling. Along with passing the 3 exams, applicants must meet education and experience requirements.
To learn more about the Certified Manager recognition, visit their website at