Successful product conversion requires extreme diligence and attention to detail. Without it, GPO contract compliance is nearly impossible. Regardless of the necessity, the process can be fraught with complexity and resistance by both clinicians and support staff. Our product conversion specialists understand that there’s more to switching from a favored item or vendor than just choosing a substitute from a list. It’s a cultural change as much as a change in the process of obtaining these new items. This is especially true in the realm of physician preference items. Once we’ve assisted with determining which products need to be converted, our team reaches out to everyone affected. Product samples are made available for these individuals to test before a replacement is ever chosen. Once approved, managers for that department are put in contact with the appropriate sale representative for ordering and staff training purposes.